COMPANY

BELONG BY DAWN CHRISTIAN®

Belong By Dawn Christian® aims to foster the growth of Ethos-Driven™ leaders by creating a community and educational hub. They approached Mary Creative with the vision of transforming their existing website to better serve their mission.

In-depth Understanding: We started by deeply understanding Belong By Dawn Christian®'s mission, vision, and values. This included multiple meetings and workshops with their leadership team to capture the essence of their Ethos-Driven™ approach.

SERVICES PROVIDED:
Brand Development, Website Design, Social Media Management, Experiential Marketing

ROI: Enhanced brand awareness, increased engagement, and boosted sales.

Mockup of a website for an organization focused on ethics-driven leadership, featuring a clean, minimalist design with green and white color scheme, images of diverse team members, and sections highlighting leadership programs and a journal.

Visual Identity
We revamped the visual identity to align with their ethos, using colors, fonts, and imagery that convey a sense of integrity, inclusivity, and empowerment. This visual consistency helps reinforce their brand message across all platforms.

A blank website wireframe layout with various placeholder sections: a large green sidebar on the left, a big light gray main content area, smaller light gray and white sections below.

Typography chart showing uppercase and lowercase letter A with numbers 1 through 0, the font name 'Avenir Book', and the label 'Secondary Font'.

Typography sample displaying letters A and a, numbers 1 through 9, and the word 'Didot' with 'Primary Font' label, showcasing different font styles on a light gray background.

Content Strategy
We developed a content strategy that highlights stories, testimonials, and educational materials that embody Ethos-Driven™ leadership. This included crafting compelling narratives that resonate with their target audience.

Smartphone displaying an Instagram post of a woman smiling, surrounded by motivational and inspirational card designs in green and white tones.

Three women with curly hair engaged in conversation in a professional setting, with one woman gesturing as she speaks. The image is displayed on a pink background with decorative line art of leaves and buds.

User Engagement
Designed interactive elements that engage users and invite them to become part of the community. Features like the Ethos-Driven Leadership™ Journal, forums, discussion boards, and live Q&A sessions were integrated to foster a sense of belonging and active participation.

Weekly planner template with sections for start and end dates, goals, top of mind thoughts, insights, and days of the week from Monday to Sunday, all in soft muted colors.

A quote about belonging overlaid on a blurred close-up image of a child's face, with the text highlighting personal growth and healing.

Collection of motivational and wellness themed stickers including words like 'Believe', 'Trust Builder', 'Rest Day', 'Reflect', 'Waymaker', 'Listener', 'Grit & Grace', and 'Mindfulness'. Some stickers feature icons such as coffee cups, a bell, sunglasses, a notebook with a pen, and a person with headphones.

Cards with messages for loved ones, including one card reading 'Thank You for always truth-telling' and another partially visible card with related text.

Live LivingRoom™ Sessions
Living Room sessions were created to counteract busyness culture and promote healthy breaks during the workday. These sessions aim to engage users while providing valuable insights into the BeLeadership Community. By fostering an environment that encourages thoughtful pauses, Living Room sessions help individuals connect more deeply with their work and the community, advocating for a balanced and mindful approach to professional life.

Screenshot of a virtual event titled "LivingRoom Live by Belong by Dawn Christian" featuring two women. On the left, a woman with curly hair, glasses, and a gray hoodie. On the right, a woman with braided hair, glasses, and a yellow shirt. The background includes a gray sofa, a bookshelf, and a decorative pillow.

From the Client
“ Mary Creative has taken Belong by Dawn Christian®️ from a business to an experiential brand. As a coach and trusted advisor it is so important to be authentic. She's taken my initial vision and elevated it with human-centric creative assets that genuinely represent my brands and my values. I'm a CEO, founder and thought- leader. I am my brand. I trust Ashlé and her team! She has built a relationship with me that is rooted in trust and encouraging me to be vulnerable while I build to sustain my authenticity. Ashlé holds you accountable so that you portray all that you're meant to be. She is has not only developed my brand assets but she also is my creative advisor. Mary Creative sees you, your purpose, values and infuses that into your brand. “
-Dawn Chrisitan, CEO of Belong By Dawn Christian®

Smiling woman sitting on a pink velvet armchair in a bright room with white walls, a brown textured pillow, and a black vase with white orchid flowers on a glass table beside her.

Curated Event Branding
Developed cohesive branding for events, ensuring that each event reflects the Ethos-Driven™ values. This includes creating unique event identities that are visually aligned with the overall brand while catering to specific themes and objectives of each event.

Conclusion
By focusing on these areas, we ensured that the new design not only looks appealing but also authentically represents the core values and mission of fostering Ethos-Driven™ leadership, helping to solidify Belong By Dawn Christian®'s position as a leader in this space.