COMPANY

Hollywood Beauty

Hollywood Beauty, a renowned brand in the beauty industry, approached Mary Creative to provide comprehensive creative direction for the design of their website. They sought to enhance the overall appeal and functionality of their online presence.

SERVICES PROVIDED:
Website Design

ROI: Enhanced Brand Image, Increased Engagement, Streamlined Process

Open laptop showing Hollywood Beauty website with a splash of yellow oil on the screen, set against a blue gradient background.

Graphics and Imagery
Created custom graphics and incorporated the photoshoot images to enhance the website’s visual appeal.

Six bottles of hair care products and six color circles above them, indicating product shades. The products include tea tree oil, vitamin E oil, olive oil, and black castor oil from Hollywood Beauty and Jamaican Black Castor Oil.

Iconography

We developed a set of custom icons to represent key features and services of Hollywood Beauty. These icons were designed to be visually consistent with the brand’s aesthetic, providing clear and immediate visual communication for website visitors.

Photoshoot Direction

Planning and Coordination: Scheduled and coordinated all aspects of the photoshoots, including location scouting, styling, and makeup.

On-site Direction: Provided on-site direction during photoshoots to ensure the desired visual outcomes were achieved.

Post-production: Oversaw the editing and retouching process to produce high-quality images.


Animated GIFs
We designed animated GIFs to add dynamic visual interest to the website. These animations highlight key features and promotions, making the user experience more engaging and interactive.

A person applying diaper rash cream to a baby's skin while another person holds the baby.
A baby lying on a bed, looking at the camera, wearing a white shirt and brown pants.
A family, including a man, a woman, and a baby, together indoors.
Screenshots of Hollywood Beauty product website displaying ingredients like Vitamin E Oil, Soybean Oil, and Tea Tree Oil, along with various hair and skin care products.

Website Layout
Designed an intuitive and visually appealing website layout that aligns with the brand’s aesthetic.

Functionality
Ensured that the website design includes user-friendly navigation and interactive elements to improve the overall user experience.

Screenshot of Hollywood Beauty website featuring multi-purpose oil with a splash of oil graphic, navigation menu, and mission and values section.
Screenshot of a website for Hollywood Beauty, showcasing natural ingredients like vitamins, soybean oil, and tea tree oil, with product categories and a blue background.

Conclusion

Mary Creative’s detailed and strategic approach to the Hollywood Beauty website design project successfully enhanced the brand’s online presence. By overseeing the entire process from conceptualization to asset production, including model recruitment, photoshoot direction, and digital asset design, we delivered a cohesive and engaging website that reflects Hollywood Beauty’s commitment to quality and style.