Stylized white logo on black background with overlapping lines forming the letters 'M' and 'V' in a geometric design.

COMPANY

MILLENNIAL MOM

Millennial Mom, an online boutique based in Chicago, Illinois, is dedicated to enhancing the lives of millennial moms and women. Specializing in luxury, comfortable clothing, a thoughtfully curated aroma line, and essential home items, Millennial Mom offers a diverse range of products designed to elevate the lifestyle of modern mothers.


SERVICES PROVIDED:
Brand Development, Social Media Management,

ROI: Enhanced brand awareness, increased engagement, and boosted sales.

View the Aura Collection

iPhone displaying Instagram profile of Millennial Mom with posts related to motherhood, holidays, and gift guides, on a beige and peach background.

Icon and Branding:

The icon we designed for Millennial Mom is a visual representation of the brand’s core values. The elegant design reflects the luxury and comfort of the products, while also embodying the essential and everyday elements that modern moms need. This branding is carried through all marketing materials and product designs to maintain a consistent and recognizable brand image.

Stylized letter M on a beige background with a white outline.
Black background with a stylized white letter 'M' outlined with multiple lines in an abstract, geometric design.

Marketing and Promotion

We developed a comprehensive social media strategy and online promotional campaign. This included creating visually engaging posts, interactive stories, and strategic advertisements to generate buzz and anticipation for the collection launch.

A smartphone displaying an Instagram feed next to four holiday-themed cards and a photo of a Christmas ornament on a tree.
Smartphone displaying the Instagram profile of Millennial Mom, with a beige and white background and two peach-colored spheres on either side.

Website Management

We managed the entire Millennial Mom site, including updating inventory, managing sales, and designing promotional banners to keep the site fresh and engaging.

Four women wearing beige T-shirts with humorous messages, posing against a plain background with black and white text advertising an anniversary sale with discounts and free shipping.
Cyber Monday sale banner with photos of women, offering 30% off on apparel, buy one get one 30% off on aroma, and 20% off on home items, on a beige background.

Conceptualization and Design

In partnership with our client, we were responsible for the launch of the Millennial Mom Aura Collection in Fall 2023. This included designing everything from apparel to candle labels and packaging, ensuring a cohesive and appealing look that aligned with the brand’s identity.

Design graphic with three sections displaying logos and branding for AURA by Millennial Mom, featuring a primary logo, icon, and text logo on a beige background.

AURA

Logo Family

We created a logo family for the Aura Collection, ensuring a consistent and recognizable visual identity across all products and promotional materials.

A collage of colored rectangles: dark blue on left, blush pink on top right, beige below pink, white bottom right, and light beige bottom left.
Design of the letter 'A' and the number sequence 1 to 0 demonstrating a primary font style, with the text 'BOWIE ALTERED PRIMARY FONT' in the bottom left corner.
Typography sample showing the letter 'A' and lowercase 'a', the numbers 1 through 0, and text indicating 'Avenir Light' font style and 'Secondary Font'.

Candle Labels and Packaging

We meticulously designed candle labels and packaging to be both functional and aesthetically pleasing. The packaging reflects the premium quality of the products, making each item feel like a luxury experience from the moment it is unwrapped. The elegant and minimalist design ensures that the products not only stand out on shelves but also complement any home decor.

Three pastel-colored boxes for candles on a white surface, with one box open. The boxes are labeled 'Serene,' 'Bliss,' and 'Eternal' and have the words 'Aura by Millennial Mom' and 'Premium Coconut Wax Candles' printed on them.
A blue candle tin labeled 'SERENE' from Aura The Collection is surrounded by green foliage on a wooden surface.
A candle labeled 'BLISS' from Aura the Collection, placed on a soft, plush surface with a blurred wooden background.
A beige candle labeled 'ETERNAL Aura the Collection' surrounded by a red flower, cinnamon stick, and other natural items on a textured surface.

Apparel Design

We created apparel designs that prioritize both comfort and style, ensuring that each piece is not only fashionable but also practical for the busy lives of millennial moms. The clothing line integrates luxurious fabrics and modern cuts to cater to the sophisticated tastes of our audience.

Four women sitting on a bed under a metal frame with hanging pink flowers and green leaves, in a cozy bedroom setting.
Three folded sweaters in beige, navy blue, and cream, each with the word 'AURA' embroidered on them, placed on a white bed with a bundle of dried pampas grass beside them.
Outline of a computer monitor with a checklist displayed on screen.

Email Marketing Campaign

We developed and executed an email marketing campaign to build anticipation and drive sales for the collection launch, effectively reaching and engaging the target audience.

Results: The Aura Collection achieved remarkable success, selling out within two weeks of its launch. This rapid sell-out highlighted the effectiveness of our design and marketing strategies, as well as the strong connection we fostered with the Millennial Mom community.