Jr. Art Director

As a Jr. Art Director with Targetbase, I had the rewarding opportunity to contribute my creativity and skills to an important project: developing CRM (Customer Relationship Management) materials for Benlysta, a medication designed specifically for women diagnosed with Lupus. However, this task came with a unique challenge – crafting visually enticing content that was also easily comprehensible for individuals who were cognitively impaired. With a mix of empathy, innovation, and dedication, I worked diligently to create captivating and user-friendly designs that brought vital information to life while considering the specific needs of this audience. It was a gratifying experience to contribute to the creation of materials that not only met marketing objectives but also positively impacted the lives of those living with Lupus.